SOFT SMOOTH & PLUMP LIPS: An ultra-nourishing lip-plumping mask that significantly conditions lips for a smoother, softer, fuller-looking pout. Formulated with a unique blend of high-performance oils and natural emollients, it delivers intense hydration and helps restore maximum moisture for soft, fuller-looking lips. ENRICHED WITH SHEA BUTTER & COCOA BUTTER: Shea Butter and Cocoa Seed Butter work as an ultra-nourishing duo that instantly conditions lips ENRICHED WITH VITAMIN E & A: Vitamin E & A oil has humectant properties that help hydrate the lips, and their emollient properties help support the skin barrier making your lip stay hydrated and nourished for long. GOODNESS OF SHEA BUTTER: The anti-inflammatory properties in shea butter help heal & prevent chapped lips while making your lips soft & supple. 100% VEGAN & CRUELTY FREE: The PureSense lip care range is 100% vegan and cruelty-free.